1. Definitions

In these terms and conditions, the following terms are defined as follows:

1.1 Buyer

The natural person who is not acting in the course of a profession or business and places an order on the Website and enters into an agreement with Zaga World AB.

1.2 Seller

Zaga World AB, Södermannagatan 60, 116 65 Stockholm, Sweden – Organization number 559573-4798, is the operator of the Website and provider of the products and services.

1.3 Agreement

The agreement is concluded between the Buyer and the Seller after an order has been placed and this order has been accepted by the Seller.

1.4 Products

All goods offered on the Website, including:

• Physical Books: Personalized, printed children's books, manufactured based on the specifications and choices provided by the Buyer. After purchasing a Physical Book, the Buyer is given access to a digital preview of the same book in their personal library on the Website. The preview is provided free of charge as part of the purchase, is view-only and cannot be downloaded, printed or otherwise exported.

The Products are created using generative artificial intelligence (AI). The Buyer acknowledges that this may lead to variations and minor imperfections in illustrations and text, and that AI-generated illustrations are an artistic interpretation and may not be a photorealistic representation of uploaded photos.

2. Applicability

These terms and conditions apply to every offer from the Seller and to every distance Agreement concluded between Buyer and Seller. Deviations from these terms are only valid if expressly agreed in writing.

3. Offer and Conclusion of Agreement

3.1 Offer

All offers on the Website are non-binding, unless expressly stated otherwise. The Seller reserves the right to change prices and specifications. Obvious mistakes or errors in the offer do not bind the Seller.

Before completing the purchase, the Buyer is shown a limited preview consisting of approximately the first three pages of the personalized book. The pre-purchase preview is provided to give the Buyer an indication of the look and feel of the final product. The Buyer accepts that the purchase is made on the basis of this limited preview and that the complete personalized book is generated and made available for review only after the order has been placed and paid for.

3.2 Ordering Process

To place an order, the Buyer must complete the online ordering process and successfully complete the payment procedure. By placing an order, the Buyer makes a binding offer to purchase the product(s). The Agreement is concluded at the moment the Seller accepts the Buyer's order, by sending a confirmation of the order by email.

3.3 Acceptance and cancellation of Order

The Seller reserves the right to cancel an order, for example, in case of doubt about the accuracy of the data provided by the Buyer, if the provided photos or content conflict with our guidelines (see Article 10), or in case of technical problems. In the event of this happening, we will provide you with a written notice.

4. Prices and Payment

4.1 Prices

All prices on the Website are inclusive of VAT and any other government levies, unless stated otherwise. Shipping costs are stated separately during checkout, if applicable.

4.2 Price Changes

The Seller reserves the right to change prices. Price changes do not affect orders already placed and confirmed.

4.3 Payment Methods

Payment must be made via the payment methods offered on the Website. The Seller uses secure payment providers for processing payments. The order will only be processed after full payment has been received.

5. Delivery and Delivery Time

5.1 Review Access and Delivery of Physical Books

Before a Physical Book is sent to print, the Buyer is given access to review the full generated book — not only the pre-purchase preview pages — through their account on the Website or by another method made available by the Seller.

The review access is intended to allow the Buyer to check the book for obvious errors, including incorrect names, incorrect personal details, technical issues, or other material mistakes. The Buyer may notify the Seller if something appears to be incorrect or needs to be adjusted.

The Buyer does not have a general right to edit, rewrite, redesign, or otherwise change the book after it has been generated. Any changes are subject to the Seller's assessment and must be reasonable, technically feasible, and notified before the book is sent to print.

Once the book has entered production or been sent to print, no further changes can be made.

Delivery of Physical Books takes place at the address specified by the Buyer. The Seller is not responsible for incorrect address details provided by the Buyer. The production and delivery time is indicative, usually 3–10 working days after ordering the Physical Book, and may vary.

5.2 Digital Preview Access

After purchasing a Physical Book, the Buyer is given access to a digital preview of the same book via their account on the Website. The preview is provided free of charge as part of the purchase and is view-only — it cannot be downloaded, printed or otherwise exported, and is available solely for the Buyer's personal, non-commercial use. The Seller does not sell digital books or e-books separately.

5.3 Risk upon Delivery

The risk of damage and/or loss of Physical Books rests with the Seller until the moment of delivery to the Buyer.

6. Right of Withdrawal, Cancellation, and Returns

This section ensures compliance with EU Directive 2011/83/EU and Swedish consumer protection law. Personalized goods such as the Products described here are excluded from the standard right of withdrawal.

6.1 Exclusion of Right of Withdrawal

The Seller's Products are manufactured according to the Buyer's specifications and are clearly personal in nature. For this reason, the statutory right of withdrawal is excluded.

6.2 Cancellation

An order for a Physical Book cannot be canceled after it has been taken into production by the printer.

6.3 Returns and Refunds

Physical Books cannot be returned and are not eligible for a refund unless there is a clear production or delivery defect for which the Seller is responsible (e.g., damage during transport, serious printing errors not present in the approved digital proof).

In the event of a valid defect, the Buyer must notify the Seller within a reasonable time after the Buyer discovered or should have discovered the defect, ideally by providing a clear description and photographic evidence. After the Seller acknowledges the defect, they will provide a replacement product at no cost. A refund will only be provided if a new delivery is not reasonable.

7. Quality and AI-Generated Content

The Buyer acknowledges that the Products are created using generative AI. Although the Seller strives for the highest possible quality, AI can lead to unexpected or imperfect results in both text and illustrations. Minor deviations, stylistic choices of the AI, or illustrations not exactly matching uploaded photos are not considered defects.

8. Usage Rights of Photos and Content by Buyer

By uploading photos and providing personalization data, the Buyer guarantees that they have all necessary rights (including copyrights and portrait rights) to use these materials and have them processed in the Product. The Buyer indemnifies the Seller against all claims from third parties concerning (alleged) infringement of their rights through the use of the materials provided by the Buyer.

The Buyer is responsible for the content they provide and guarantees that it is not unlawful, defamatory, obscene, hateful, or otherwise inappropriate, nor does it infringe on the rights of third parties or applicable law.

9. Intellectual Property

All intellectual property rights relating to the Website, software, texts, images (except for materials uploaded by the Buyer), and the underlying AI models and algorithms belong to the Seller or its licensors.

The Buyer is not permitted to reproduce the Product, make it public, sell it, or otherwise commercially exploit it without the prior written consent of the Seller. The digital preview made available in the Buyer's library is view-only and may not be copied, screen-recorded for distribution, or otherwise extracted.

10. Content Guidelines

The Buyer may not upload photos or enter personalization data that:

• is illegal, threatening, defamatory, obscene, pornographic, hateful, or incites violence;
• infringes on intellectual property rights, privacy rights, or other rights of third parties;
• contains viruses or other harmful software.

The Seller reserves the right to cancel orders that do not comply with these guidelines and to remove the relevant content.

11. Liability

The Seller's liability is limited to direct damage and at most to the amount of the purchase price of the Product to which the liability relates. The Seller is never liable for indirect damage, including consequential damage, lost profit, or intangible damage. However, these limitations do not override mandatory consumer rights under Swedish law (Konsumentköplagen).

The Seller is not liable for (minor) deviations in color, quality, or execution of the Products, nor for dissatisfaction with the artistic interpretation by the AI, provided the Product largely corresponds to the personalization input and choices provided by the Buyer.

These limitations of liability do not apply if the damage is due to intent or gross negligence on the part of the Seller.

12. Privacy and Data Protection

The Seller processes the Buyer's personal data in accordance with applicable privacy legislation. Please consult our Privacy Policy for detailed information on how we process and protect your data.

13. Force Majeure

The Seller is not obliged to fulfill any obligation towards the Buyer if prevented from doing so as a result of an event beyond the Seller's reasonable control, including but not limited to strikes, natural disasters, war, civil unrest, governmental orders, or failures of power, telecommunications, data connections or other communications. If such circumstances persist for more than two months, both the Seller and Buyer may terminate the Agreement with immediate effect.

14. Changes to the Terms and Conditions

The Seller reserves the right to change these terms and conditions at any time. The most current version of the terms and conditions can be found on the Website. For ongoing Agreements, the terms that were in force at the time of the conclusion of the Agreement will continue to apply.

15. Applicable Law and Disputes

All Agreements and these terms and conditions are exclusively governed by Swedish law. Disputes arising from or related to the Agreement will be submitted to the competent court in the district where the Seller is established, unless mandatory legal provisions prescribe otherwise.

A dispute may also be referred to the National Board for Consumer Disputes (Allmänna reklamationsnämnden, ARN) for resolution. The National Board for Consumer Disputes' address is P.O. Box 174, SE-101 23 Stockholm, and the website is http://www.arn.se.

16. Contact Details

For questions or comments about these terms and conditions, you can contact us by email: hello@myzaga.com, or via our contact page.